Backplane, INC (“Backplane,” “us” or “we”) values the privacy of our users, members, and others (collectively or individually “Users”) who visit and use www.thebackplane.com and its associated websites and services (collectively, the “Backplane Site”). This statement governs information you provide to us or that we learn from your use of the Backplane Site and tells you how we may collect, use, and in some instances share, this information.
The Information Backplane Collects
User Provided Information: You may provide to Backplane what is generally called “personally identifiable” information when you register, such as your name and e-mail address. In addition, Backplane may give you the option to provide us with certain demographic information about yourself and to upload photographs or other personally identifiable information.
“Cookies” Information: When you visit the Backplane Site, we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer. Backplane uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Backplane Site. By using these cookies, we can “remember” what you have done on the Backplane Site before and personalize our site for you. These persistent types of cookies can be removed. Each web browser implements different functionality, so please refer to the manuals or technical support resources that are available in conjunction with your web browser to learn the correct way to modify your cookies set-up. If you are using the Backplane Site in a jurisdiction where your prior consent is required for us to deploy any particular cookies, you will be asked to accept such cookies before they are deployed. Please note that disabling cookies or declining to accept certain cookies will prevent you from accessing some of the functionality and site offerings available via the Backplane Site.
“Automatically Collected” Information: When you visit the Backplane Site or open one of our HTML emails, we may record certain information from your web browser by using different types of technology, including “clear gifs” or “web beacons.” This “automatically collected” information may include your Internet Protocol address (“IP Address”), web browser type, the web pages or sites that you visit just before or just after the Backplane Site, the pages you view on our site, and the dates and times that you visit.
The Way Backplane Uses Information
Backplane uses the information that we collect to provide to you all of the features and services found on the Backplane Site. We will use your email address only for non-marketing or administrative purposes such as automatic notifications of recent account activity, notifying you of site updates, or if you have expressly shared this address for the purpose of receiving information in the future ("opt-in").
Backplane may use all of the information that we collect from our Users to understand the usage trends and preferences, to improve the way the Backplane Site works and looks, to improve our marketing and promotional efforts, and to create new features and functionality.
Backplane allows other users to view your name, other profile details and photographs should you provide this information and make it publicly viewable.
Backplane may use automatically collected information and cookies information to: (a) remember your information so that you will not have to re-enter it during your visit or the next time you visit the Backplane Site; (b) provide custom, personalized advertisements, content and information; (c) monitor the effectiveness of our marketing campaigns; and (d) monitor aggregate usage metrics such as total number of visitors and pages viewed.
Backplane will not use your email address or other personally identifiable information to send promotional or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in.
When Backplane Discloses Information
Backplane may share automatically collected and other aggregated non-personally-identifiable information with interested third parties for their use and distribution for their business purposes, including without limitation for the purposes of assisting them in understanding the usage patterns for certain content, services, advertisements, and promotions.
We will not share personally identifiable information with other third-party organizations for their marketing or promotional use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in.
We may disclose your personally identifiable information if we believe in good faith that such disclosure is necessary to (a) comply with laws or to respond to subpoenas, court orders, warrants or other legal demands or to establish or defend Backplane from legal claims; or (b) to protect and defend our rights or property, you, or third parties from fraud, abuse or violations of the Terms of Service or illegal acts; or (c) to protect the safety or integrity of Backplane, its users, the public or other parties as it is deemed appropriate, in our sole discretion. You hereby consent to our sharing your personally identifying information under the circumstances described herein.
User Profile and Password
You have access to your personal information and you may update, correct, or delete your member information and email preferences at any time.
To protect your privacy and security, we take reasonable steps to verify your identity before granting Users profile access. YOU ARE RESPONSIBLE FOR MAINTAINING THE SECRECY OF YOUR UNIQUE PASSWORD AND ACCOUNT INFORMATION AT ALL TIMES.
PLEASE NOTE THAT WITH THE EXCEPTION OF CERTAIN CATEGORIES OF INFORMATION AS IDENTIFIED BY BACKPLANE FROM TIME TO TIME, ALL INFORMATION THAT YOU POST FOR VIEWING ON THE BACKPLANE SITE IS MADE PUBLICLY AVAILABLE TO ALL USERS OF THE BACKPLANE SITE.
Consistent with the federal Children’s Online Privacy Protection Act of 1998 (COPPA), we do not intend to collect personally identifiable information from anyone under the age of thirteen (13). Any person who provides their personal information to Backplane through the Backplane Site represents that they are 13 years of age or older.
Third-party Advertisers, Links to Other Sites
Backplane may allow other companies, called third-party ad servers or ad networks, to serve advertisements within the Backplane Site. These third-party ad servers or ad networks may use technology to send, directly
Backplane does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in. However, please note that if an advertiser asks Backplane to show an advertisement to a certain audience or audience segment and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they were trying to reach.
Our Commitment to Data Security
No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems. We use secure server software (SSL) and firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be illegally or improperly accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software.
If Backplane learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Backplane Site or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Backplane Site. Backplane may post a notice on the Backplane Site if a security breach occurs. If this happens, you will need a web browser enabling you to view the Backplane Site. Backplane may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us via email at firstname.lastname@example.org.
Special Note to International Users
The Backplane Site is hosted in the United States. If you are a User accessing the Backplane Site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please note that you are transferring your personal data to the United States which does not have the same data protection laws as the EU and other regions, and by providing your personal data you consent to:
YOU ACKNOWLEDGE THAT THE LAWS OF THE UNITED STATES TREAT YOUR INFORMATION IN A MANNER THAT MAY BE SUBSTANTIALLY DIFFERENT FROM, AND LESS PROTECTIVE THAN, THE TREATMENT REQUIRED UNDER THE LAWS OF OTHER COUNTRIES AND JURISDICTIONS. IF YOU DO NOT WANT YOUR INFORMATION TRANSFERRED TO THE UNITED STATES, YOU SHOULD NOT SHARE YOUR INFORMATION WITH US, OR MAKE USE OF THIS WEBSITE.
TO THE EXTENT ALLOWED BY THE LAW OF THE COUNTRY IN WHICH YOU ARE LOCATED, YOU EXPRESSLY WAIVE ANY RIGHT YOU MAY HAVE TO REQUIRE US TO TREAT YOUR IDENTIFYING INFORMATION IN ACCORDANCE WITH THE LAWS OF ANY COUNTRY OR JURISIDICTION OTHER THAN THE UNITED STATES. HOWEVER, THE FOREGOING WAIVER MAY NOT BE LEGALLY BINDING IN SOME COUNTRIES, SUCH AS THE MEMBER STATES OF THE EUROPEAN UNION. TO THE EXTENT IT IS NOT LEGALLY BINDING IN THE COUNTRY IN WHICH YOU ARE LOCATED, THIS FOREGOING WAIVER DOES NOT APPY TO YOU.
In the Event of Merger or Sale
Postal Mail Address: The Backplane, Inc., 119 University Ave, Palo Alto, CA 94301.